In April 2006, the second digital edition of the Bulgarian A-Z Encyclopedia was included in a business subscribers’ project of the largest Bulgarian mobile operator M-Tel. 30,000 is the circulation printed by order of Mobiltel. The telecom operator will include the encyclopedia in a gift package for its business customers.
Hristo Popov, a B2B Marketing Manager at M-Tel, said: “Our campaign started at the end of March and will be one of the most pleasant spring surprises. We are determined to excite our business customers with perfect and diverse services, useful compliments and extras as well – targeted at them personally and their teams.” The project is implemented with the efforts from the digital encyclopedia publishers – Trud Publishing House and Sirma Media.
